Leadership super-training starts and ends within you
A unique guide for executives and entrepreneurs. Why walk a pilgrimage and what can leaders learn from this super-experience?
33 leadership lessons from the Camino de Santiago
The Camino Way: CEO turned pilgrim and walked 1000 kilometers across the Northern Spain
The Pilgrim Executive by Boris Trupčević explores how the lessons of Camino de Santiago, a 1000-kilometer pilgrimage across Spain can help executives and entrepreneurs lead their businesses more successfully. Through real-world examples, metaphors, and personal anecdotes, this unique book reveals the keys to business success, common pitfalls to avoid, and effective leadership strategies.
Anticipating skepticism and prejudice toward spirituality in business, this book presents scientific, medical, and professional arguments as to why every manager striving for top results should pack a backpack and embark on a pilgrimage – as an official business trip! The Pilgrim Executive is a refreshing addition to the business book scene. It feels like a buffet of knowledge where you don’t take what’s most tempting but what’s most necessary. It can also be perceived as a self-help pharmacy.
About the author
Strategy and leadership consultant – Book author – Media executive
Media expert Boris Trupčević became the most well-known pilgrim among Croatian executives when he “left everything” and set off to walk 1000 kilometers (650 miles) of the path from France to the Atlantic Ocean in Spain – the famous medieval pilgrimage El Camino de Santiago. He published two books about the experience: The Pilgrim Executive (Menadžer hodočasnik, 2024) and 1000 Kilometers of Returning to Self (1000 kilometara povratka sebi, 2023).
Trupčević was a long-time editor-in-chief and CEO of 24sata, the most widely read Croatian daily newspaper, director of Styria Media Group for Croatia, and president of the Croatian Newspaper Publishers Association. With 24sata, he won more than a hundred international media awards in competition with the most prestigious media outlets in the world. He also served as CEO of Večernji list, publishing director of Sanoma Magazines (later Adria Media), editor-in-chief of Story magazine, and a journalist and editor at Jutarnji list. He was a member of the board of directors of several European and global publishing associations, including the International News Media Association.
In the business community, he was recognized as a digital evangelist, advocate of digital transformation, and pioneer in the application of artificial intelligence. He established the annual Pride of Croatia award (Ponos Hrvatske).
After leaving the media industry, he was the global CEO of the Swedish beauty-tech company Foreo, running a worldwide e-commerce operation. Today, he is a consultant, strategic advisor, and executive coach. He is also a startup mentor, investor, Nordic walker, licensed mediator, and TEDx speaker.
